multiplicate · brand assets · v1, October 2026

logo/     the lockup, symbol and wordmark
symbol/   the symbol alone

Each in four tones: colour (colour, on light grounds); reversed (colour, on dark grounds); ink (one colour, ink); paper (one colour, paper).

Colours: Gold #DEB870 · Slate #9AA3A6 · Bronze #867649 · Ink #171B1C · Paper #FEFDFC.
On ink the slate lightens to #B9C0C3 and the overlap to #A18B56.

Use them as they are: never stretch, rotate, recolour, outline or retype them, and add no
effects. The circle always comes first. Keep the circle's radius clear on every side. Below
120 px wide use the symbol alone; below 24 px tall, the symbol in one colour.

Typefaces: Instrument Sans (the wordmark, as outlines), Reforma 1918, Fragment Mono.

https://multiplicate.ai/brand
